In conjunction with the nationwide community-led initiative – Embracing PArenthood Movement, the People’s Association (PA) will be giving out a Special Edition PAssion Card for Singapore Citizen babies born in the year of 2017 and 2018 at upcoming community celebrations to celebrate the birth of your child.

  • PA Play.Bond.Grow gift set
  • Special Edition PAssion Baby Card
  • NTUC Good Start Bundle (includes a complimentary one-year health insurance coverage and a parent-child activity book)
  • Opportunities to network with other parents in the neighbourhood


Baby Boy Passioncard
Baby Girl Passioncard

         EPM attendees will receive a commemorative PAssion Baby Card with a membership at the celebration. The card is specially designed to incorporate a family photo on the card face and serves as an ezlink card. As a PAssion Card member, the child will be able to enjoy discounts on courses and activities available at all Community Clubs and other PA outlets such as Water Venture. Members can also enjoy exclusive discounts at more than 1,000 PAssion Merchant Outlets.


         Parents with eligible babies born in 2017 and 2018 will be invited to attend the Embracing Parenthood Celebrations by their respective constituencies where they will receive the gifts and participate in a series of family-centric activities, to strengthen their familial the bonds and support them in their parenting journey.

Note : For parents who apply for the PAssion Baby Card before receiving their EPM invitation, they will only receive the card upon attending the EPM celebrations, unless otherwise advised by their CC.