The Embracing Parenthood Movement Celebration is a nationwide initiative
targeting families with newborns born in 2016 to 2019.

Please be informed that the application for the PAssion Baby Card will cease on
21 December 2022.

Upload Photo

  • Upon successful submission, you will receive the PAssion Baby Card via mail in 8 weeks’ time

Step 1 of 4: Enter your baby’s birth certificate number and date of birth and choose a photo from your device

Birth Certificate Number (Last 4 digits and Alphabet)

Date Of Birth

Step 2 of 4 : Adjust the crop box as desired and click ‘Crop’ to preview

Photo Specifications

File Formats:.jpg /.jpeg
Minimum Resolution: 150 dpi
Maximum Size: 3MB
Minimum Dimensions: W2.3 cm x H1.5cm
Orientation: Landscape

The preview shown is for illustration purpose only.

Step 4 of 4: Complete the declaration to submit your application

          I hereby declare that all the entries and information provided by me in this membership application form are true and correct and there is no undisclosed detail(s) that would affect the approval of this membership application. I will duly inform the People’s Association of any information change(s).
To the extent permitted by law, I will not hold People’s Association, its affiliated organisations, officers, employees and agents liable for any loss or damage incurred or suffered by me as a result of my participation in their activities and services on account of any negligence, misconduct or any cause of action howsoever arising.

          I agree for People’s Association to collect, use and/or disclose my personal information to its officers, employees, appointed service providers, affiliated organisations and programme partners (including but not limited to CapitaLand Mall, Cold Storage Singapore (1983) Pte Ltd and National Library Board (collectively, the (“Programme Partners”)), as may be required for the purposes of PAssion Card Membership creation and the administration of the PAssion Card programme (including enhancing and/or improving the products and services made available under the PAssion Card programme) and all matters arising thereunder.

           I consent to the use and disclosure of my personal information to People’s Association and its affiliated organisations for the following purposes: (a) receiving from People’s Association and/or its affiliated organisations marketing messages relating to PAssion Card membership services, programmes, products, announcements, promotions, contests and newsletters provided by the People’s Association, its affiliated organisations and/or Programme Partners, (b) receiving other messages on programmes, courses, events, memberships and/or services run or provided by the People’s Association and/or its affiliated organisations and (c) for community outreach and/or community bonding purposes.

     I have read and agree to the above Terms and Conditions
     I acknowledge that the PAssion Baby Card will only be presented during the Embracing PArenthood Celebration.

On Behalf Of Applicant

Please enter your last 4 digit of your NRIC number and alphabet

Step 3 of 4 :

Click ‘Edit’ if you would like to make changes.

Click ‘Confirm’ to use the below cropped photo for the PAssion Baby Card


Please note that you will not be able to edit the photo upon selecting ‘Confirm’.